Fundraising for your Business

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by DevilsCharm

Starting a business takes money, and unless you are born wealthy or have won the lottery, you don't have it (that is why you are starting a business, to make money). How do you raise money for your business? This is the step that prevents most entrepreneurs from even getting started. Raising money is the most difficult step of the startup process, but if you know how to raise capital, things become a lot easier. Many entrepreneurs take out business loans, but there is a better way to get initial cash. There are thousands of investors out there looking for the next big thing, which hopefully will be you. Your goal is to attract and convince those investors to invest in your business, but it is not as easy as just asking.

Unlike most things in business, there is a "magic formula" for getting invested in. The formula for entrepreneurs stems from the formula that successful investors use. The basic concept behind the formula (for investors) is investing in businesses, not entrepreneurs. That is, if an investor sees that an entrepreneur is creating a business solely to provide themselves with an occupation, the investor will not have anything to do with that company. On the contrary, if investors see that an entrepreneur is building a true business, they are much more likely to invest in it. You as an entrepreneur have to do your best to show investors that you are serious about starting a long-lasting, successful company. If you can do that, you are that much closer to catching the attention of investors.

Describing your business to investors is a critical point in grabbing them. If you describe your business poorly, investors will not have anything to do with it. Remember, investors have hundreds of options, so you have to come out on top. When describing your business to investors, you must do it in not more than two sentences. A business that can be described quickly yet fully is a well-planned, potential-filled business. After the initial description investors may want to know more, but if you cannot present the big picture fast, investors will lose interest and you will lose money.

Investors will also want to know what you plan to do with their money. You must create a platform for their investment; if you do not have one, then you will not get any investors. For example, an entrepreneur who will use investors' money simply as their salary will be turned down time and time again. Alternatively, an entrepreneur who will use capital for their building/website design, legal/insurance fees, and marketing, advertising, promotion, will be successful.

For certain types of businesses, it is simply almost impossible to get any investors. Therefore, it is necessary to get a business loan upfront and get investors later. That is, once you have a small stream of customers and a few regulars, you have proven to the world that your business is a potential success, and that is enough to bag some investors.

Using this knowledge, your chances of being invested in are much higher. The key thing to remember is to present to investors a business and not just a job for yourself. If you can do that one thing perfectly, you will raise capital with no problem.

Justin Kander is the marketing director for http://www.getprocash.com, a website which gives members many ways to make money online.

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